My father once told me that if something was worth doing, it was worth doing right. I took the same approach with writing and publishing. Don’t confuse the two. This book is not about writing. The market is already flooded with wonderful and informative guides about writing and writing well. All I can suggest is that whatever you write, you write well…and edit better.
When it comes to publishing your book, you will find there are plenty of cheap ways to accomplish the task, but is it worth risking your name and reputation by putting out an inferior product? As a publisher, ask yourself these four questions—Has the book you are about to publish, whether your own or not, been carefully formulated, mindfully written, professionally edited, meticulously proofed, and creatively designed? Does it have a market? Who is your intended audience and will this book be useful to them? Does it meet the standards you want your publishing company to represent?
If you answered yes to all of those questions, then you’re ready to move forward with your project. But if you answered no to any of these then I suggest you step back and rethink your decision to publish until you can confidently answer yes.
Hold yourself to a higher standard of excellence. After all, the books you publish will reflect on you and your company—so do it in a positive light instead of a negative one. If more time needs to be dedicated to writing and editing a book before it is published, so be it. Remand it back to the author…even if that author is you. This might be easier said than done, especially if you-the-author already thinks your book is perfect. You must remove your author hat and don your publisher’s hat. Think like a businessperson. After all, publishing is a business and must be treated as such. And it is much different from writing. Make sound, logical publishing decisions by leaving any emotional attachment to a project at the door. Emotion muddies the already turbid waters of the publishing river. Separate yourself from your own work. If necessary, get opinions from other authors or publishers as to the readiness of a project. When you-the-publisher are 100% satisfied a project is ready to publish, then and only then move forward. But do it right.
Today, modern technology has made publishing a book easier than ever. It can be quick, easy, and relatively inexpensive. The temptation is strong to publish your book before it is ready. Don’t do it. It’s unfair to you. It’s unfair to the industry. But most of all, it’s unfair to your readers.
If you would like the entire book, Publishing Unchained: An Off Beat Guide To Independent Publishing, Click here. Available in eBook or Trade Paperback